Top Tips For The best Email Sequences
Having worked as a sales representative for multiple tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fantastic because they considerably reduce the workload for a sales rep, however in today’s world, everybody can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just frustrate us because we need to click 2 buttons to get rid of them!
Not enough business owners invest the time and initiative in developing compelling email sequences that effectively sell their product. Crafting compelling email sequences is both a science and an art, and if done skillfully, can lead to fantastic results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a couple of stats which emphasises their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will determine if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s crucial that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job role; you must give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their opinion to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s crucial that you get to the point promptly and keep the content targeted to the requirements of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a terrific first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also include your value propositions, and supplementary information that is useful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.
The value of putting together effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you have to consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can assist you. Reach out to the team at Internet Marketing Experts Kalgoorlie today on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au.