An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with remarkable powers. Understanding precisely how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Still, it is a critical element of any online marketing plan and will virtually make or break a company in some industries. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visits and income.
It’s difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is constantly being added and search engines love finding new content and will increase your rankings if this happens regularly.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the distinct webpages on your website. A large component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re trying to find. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks messy and unprofessional. Having high-quality and valid meta titles are important in optimising your web pages for SEO.
Meta descriptions are essentially condensed explanations of the content of the web page. Although meta descriptions don’t specifically sway ranking algorithms, they are still vital as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look unpleasant and unprofessional. If you’ve built your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to worry about it!
Alternatively, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au