There is a range of internet marketing resources that can help websites in growing their traffic, brand awareness, and conversion rates. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable level of knowledge, time, and money to see fruition.
What if you need to see results right away? Whether your website has just been published or you’re a small company that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an exceptional tool that can assist you by placing your ads in front of buyers who are proactively looking for your products or services.
In a nutshell, PPC is an advertising model used to boost traffic to websites. Website owners craft ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites receive from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your organisation.
Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether or not you set your daily budget to $2 or $20, there are a range of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to conveniently determine the performance of their campaigns and quickly make alterations where necessary to boost performance. As opposed to other advertising tools, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.
PPC makes it possible for any kind of company to start their advertising efforts quickly and easily, without delivering too much risk with the capability to specify a maximum daily budget. While SEO is a very productive strategy, it generally takes many months to experience results so if you’re a new enterprise that wants to increase traffic and brand awareness right away, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you intend to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and improve their future campaigns based upon this feedback. Advertisers typically take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.
Being able to export the results of an ad campaign and assess certain metrics provides websites with precious data which could be utilised in other marketing approaches. Along with this, websites can easily find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially helps in their SEO endeavours. PPC also enables websites to find data about their competitors by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to develop a profile of their competition and what market share is readily available.
As you can see, PPC is a very helpful marketing tool that is suitable for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results presents invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any guidance in setting up your PPC ad campaigns, contact Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au