The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Kalgoorlie is still significantly about keywords, but there is one problem that some organizations face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will help you find out about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I devoted about a year obsessing about one specific keyword that, despite what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Kalgoorlie, it would be fantastic if for anybody that searches for ‘Yamaha’ in Kalgoorlie your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really fulfilling. Don’t forget – Your Website SEO Strategy is about making money, not where you turn up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit, www.internetmarketingexpertsKalgoorlie.com.au

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