Google AdWords Management Kalgoorlie – Do people really see your ads?
Google AdWords Management is a critical part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will definitely not be flexible enough to actually get the end results you are after.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will create some new business for them. If you are a company in Kalgoorlie (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – finding out all functions.
There are actually 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is standard AdWords, and then there is AdWords express. If you are a local Kalgoorlie company then odds are that you would have been prompted at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I really want you to look for the regular AdWords and start making use of that because it is much more powerful and has amazing features like more specific targeting so you can reach your Kalgoorlie consumers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just searching for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will certainly never see any real results– and not just since results cost more than that, but because you have to have a bigger campaign in order to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just should consider how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you need to have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t see that you get metrics from an ad campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you misleading assumptions about its results. So pay attention to it and don’t be afraid to start again with new plans.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Kalgoorlie, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to look for in a successful Google AdWords campaign, or need to talk to an SEO agency to enhance your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsKalgoorlie.com.au.