Online Marketing

Top Advantages of Pay-Per-Click (PPC) Advertising

There is a range of internet marketing resources that can help websites in growing their traffic, brand awareness, and conversion rates. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable level of knowledge, time, and money to see fruition.

 

What if you need to see results right away? Whether your website has just been published or you’re a small company that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an exceptional tool that can assist you by placing your ads in front of buyers who are proactively looking for your products or services.

 

In a nutshell, PPC is an advertising model used to boost traffic to websites. Website owners craft ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites receive from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your organisation.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether or not you set your daily budget to $2 or $20, there are a range of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to conveniently determine the performance of their campaigns and quickly make alterations where necessary to boost performance. As opposed to other advertising tools, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.

 

Fast Entry

PPC makes it possible for any kind of company to start their advertising efforts quickly and easily, without delivering too much risk with the capability to specify a maximum daily budget. While SEO is a very productive strategy, it generally takes many months to experience results so if you’re a new enterprise that wants to increase traffic and brand awareness right away, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you intend to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and improve their future campaigns based upon this feedback. Advertisers typically take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.

 

Valuable Data

Being able to export the results of an ad campaign and assess certain metrics provides websites with precious data which could be utilised in other marketing approaches. Along with this, websites can easily find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially helps in their SEO endeavours. PPC also enables websites to find data about their competitors by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to develop a profile of their competition and what market share is readily available.

 

As you can see, PPC is a very helpful marketing tool that is suitable for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results presents invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any guidance in setting up your PPC ad campaigns, contact Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

In today’s saturated environment of online marketing, there’s no doubt that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the heart of nearly all marketing techniques, with roughly 94% of small companies directing their efforts on content marketing. Having said that, with so many companies now centralising their marketing initiatives on content, it’s becoming progressively challenging to stand out from the crowd and make your content marketing engaging and powerful.

 

Have you tried content marketing but found that you’re not getting the intended results? Well, you’re undoubtedly one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most beneficial ways of enhancing your customer base. So, here are four reasons why your content marketing may not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and established KPIs to assess results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any plans then you’re just aiming in the dark. For you to craft meaningful content that readers will engage with, you need to have a clearly-defined strategy that should align with your business goals.

 

Regardless if you intend to boost brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

 

With the sheer amount of online business nowadays, it’s paramount that your content is distinct from others. Too many businesses will generate content without analysing the competition and consequently create content that simply gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to readers by providing solutions to frequent pain-points in your niche. Along with this, different types of content suit different communication approaches, so take into account the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or engaging text.

 

  1. You don’t advertise your content

 

Some of the greatest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever witnessed, who will see it if they don’t know it exists? To be successful with your content marketing, it’s paramount that you promote your content through all available networks, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your market.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content encompasses a hefty portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a standard mistake that companies will make in their content creation, in conjunction with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Undertake some homework to discover the most desirable keywords that your viewers would use to find your content. Also, use meta tags to your benefit to entice more visitors to your blog. Search engines always wish to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the possibility of gaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there may be thousands of reasons why your content marketing isn’t offering you the desired results, however these points should cover the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your viewers, your competitors, and your keywords, and generate captivating content that your visitors will naturally engage with.

 

If you’re contemplating giving up on content marketing due to poor results, contact Internet Marketing Experts Kalgoorlie who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertskalgoorlie.com.au

 

SEO Tactics To Forget in 2018

In today’s competitive marketplace of digitalisation and globalisation, it’s essential for companies to take advantage of online strategies and tactics that increase their visibility to customers that are proactively searching for their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will expand your exposure and conversion rates, or if used incorrectly, can harm your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.

 

Rather than revealing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been used and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the beginning of SEO, and its success as an SEO tactic has evolved dramatically ever since. Even though link building remains one of the top three SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which corresponds with useful information on a website.

 

Aggressive link building happens where links are acquired in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that many individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a central role in SEO, so it’s important not only to uncover any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most frequent technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to maximise your SEO, and this can be done primarily with the image filename and alt attribute. For example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a successful SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in touch with Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertskalgoorlie.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social media and want to learn the basics of one of the best platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where somewhere around 330 million users engage with each other through short messages of up 280 characters. Today there’s around 6,000 tweets being sent through the web each second, ranging from basic text messages to images, videos, memes, gifs, and much more. Twitter is among the most stylish social networking sites and is widely different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users share a medley of information; from news, politics, jokes, or just universal thoughts about obscure topics! In place of having a circle of friends like Facebook, Twitter is built upon followers (not necessarily friends) so not only can you interact with friends, but also your favourite politicians, journalists, and sport stars alike. Anything you upload on Twitter is accessible publicly for anyone to discover, but don’t stress, you can easily adjust your preferences to private if you want to.

 

The initial step in understanding Twitter is to recognise the basic terms and lingo used. The following lists the most frequent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from individuals that you follow

Handle – Your username

Mention (@) – A way of mentioning other members in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being a practical way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either choose to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can find tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and easy, just download the app or visit www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be altered as often as you want. Choose a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve entered your phone number for authentication purposes, selected an avatar, and written a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other personalities of which you’re a fan. Once you’ve subscribed, Twitter will offer a standard type of setup wizard to help you begin, such as suggesting some members that you might like to follow. You can grant Twitter permission to explore your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is particularly simple, and once you’ve started following certain users, Twitter will continue to provide recommendations for other users to follow depending upon the sorts of users you’re already following. All the tweets of your followers will turn up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a complete range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the latest trends, be the first to see viral posts, and connect with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place organically, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply talk to Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertskalgoorlie.com.au

 

What Are The Key Organic SEO Ranking Aspects For A Website?

If you’ve just developed your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly browsing for your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s enormously complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is very important to recognise that the weight of each variable changes as time passes, so Google will place more importance on certain variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a terrific start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always transforming, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Kalgoorlie by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au