Online Marketing

Why You Should Have A WordPress Site

 

So, you’ve got a terrific business idea and you’ve decided you’re going to develop and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is very easy to use so you don’t have to be an expert HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you like. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Right now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress actually allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is immensely important so naturally WordPress has high security standards. Approximately one-quarter of websites are created on WordPress so hackers are continuously looking for ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak to the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for multiple tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fantastic because they considerably reduce the workload for a sales rep, however in today’s world, everybody can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just frustrate us because we need to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and initiative in developing compelling email sequences that effectively sell their product. Crafting compelling email sequences is both a science and an art, and if done skillfully, can lead to fantastic results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a couple of stats which emphasises their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will determine if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s crucial that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job role; you must give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their opinion to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s crucial that you get to the point promptly and keep the content targeted to the requirements of your prospect.

 

Tip 3 – Scrap the mundane ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a terrific first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also include your value propositions, and supplementary information that is useful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.

 

The value of putting together effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many variables that you have to consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can assist you. Reach out to the team at Internet Marketing Experts Kalgoorlie today on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au.

 

How To Recover From A Social Media Fail

There’s no doubt that social media is a sizeable component of online marketing strategies for many businesses. With more than one billion active users on Facebook alone presents tremendous opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to communicate with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be an abundance of social media fails when companies address customer’s feedback online.

 

The concern here is that anything that you post on the internet, stays on the internet, so it’s crucial that a sufficient amount of time is invested in presenting accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t governed sufficiently, they can significantly tarnish a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick outline of how your company can bounce back from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails occur, making a joke of the scenario by using some quick wit is one of the best solutions. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to convert a basic blunder into greater exposure and a larger target audience, all from a simple mistake!

 

Take action immediately

 

Irrespective of the type of social media fail, the faster you act, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s crucial that you admit your error, sincerely apologise then clearly explain the next steps you will be taking to rectify the situation. Just ignoring the problem can have devastating implications and the longer it takes you to react, the more momentum your social media blunder will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only multiply which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put measures in place to significantly lower the possibility of such errors arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Being able to communicate with your customers on a personal level is excellent, and you need to be prepared for social media blunders because they will happen at some point or another. This article discusses some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, reach out to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is considered by many to be a mystical creature with remarkable powers. Understanding precisely how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Still, it is a critical element of any online marketing plan and will virtually make or break a company in some industries. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visits and income.

 

It’s difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is constantly being added and search engines love finding new content and will increase your rankings if this happens regularly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the distinct webpages on your website. A large component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re trying to find. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks messy and unprofessional. Having high-quality and valid meta titles are important in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed explanations of the content of the web page. Although meta descriptions don’t specifically sway ranking algorithms, they are still vital as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look unpleasant and unprofessional. If you’ve built your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to worry about it!

 

Alternatively, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has advanced dramatically over last ten years, even to the point where the name SEO is now challenging and frequently misinterpreted by many. In the past, SEO advertising was regarded to be an essential aspect of a successful marketing plan for businesses of all sizes. But nowadays, the expression is so misconstrued that the strategy has been mostly devalued. As an alternative to pushing more people to a website via organic traffic, increasingly more businesses are resorting to paid advertising because it’s simpler and less time consuming.

 

This article will explain why SEO advertising is still the best marketing channel that can attract valuable leads and buyers to your firm. Similar to any marketing approach, SEO advertising is not a quick-fix but a timely process that creates increased visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is aimed to improve the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, think about it as having a shop in the middle of George Street, except without the extravagant rent! What is better is that those consumers who visit your website are generally well-informed, certified leads that are presently browsing for your products or services. The time and money it takes to convert these leads are subsequently significantly decreased.

 

  1. Measurable Results

 

A substantial advantage for SEO advertising is that you can measure your results and have a better awareness of techniques to improve your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising enables firms by providing valuable statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will generate only targeted, qualified leads to your organisation; people that are proactively looking for your products or services. TV and radio advertising might reach more consumers, but how many of those individuals are truly interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can tailor your campaigns based on real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is over-priced, however this is definitely not the case. The truth of the matter is that compared to the costs of other types of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. Even though Pay Per Click has the capacity to stimulate more income, your organic SEO continues being the foundation of your online presence.

 

The question should really be, can you afford to have inadequate SEO advertising? If clients are trying to finding your brand online but they simply cannot find you, your rivals are winning and the long-term consequences can be drastically adverse.

 

  1. Search Engines are Becoming More Popular

 

A current investigation uncovered that between 80 and 90% of customers will now examine online reviews before making a purchase, whether online or face to face. With this number only escalating with further advances in technology, it won’t take long before everybody is shopping for products and services online.

 

Furthermore, it is anticipated that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for additional SEO customisation, including local search optimisation, that makes it even simpler for customers to use. If your business doesn’t have an effective SEO advertising strategy, your clients will not be capable to find you using their desired means, and prospective sales will surely go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is noted and tracked. The information and statistics derived from this traffic provides organisations with trustworthy information relating to their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, as well as where they live. This information is exceptionally useful due to the fact that it enables businesses to make well informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you understand why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to talk to a credible SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit http://www.internetmarketingexpertskalgoorlie.com.au