Author: Charles

What Are The Key Organic SEO Ranking Aspects For A Website?

If you’ve just developed your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly browsing for your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s enormously complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is very important to recognise that the weight of each variable changes as time passes, so Google will place more importance on certain variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a terrific start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always transforming, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Kalgoorlie by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au

Top SEO Trends In 2018

 

Online presence is a crucial element to any businesses strategy, however the digital landscape is in a continual state of change so it’s essential to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates every year, with many of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. In truth, using obsolete SEO tactics can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.

Voice Search

A large number of users are now opting to use voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same pace, nearly 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will continue to be a focal component in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a brilliant strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. As a matter of fact, Google has composed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, though plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is concentrating on in the future which may extensively change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au

 

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can share their discontent with the 140 character limit in more detail, since Twitter has officially verified that they have increased the character limit to 280 per Tweet!

The social networking provider, which was introduced in 2006, grew aggressively to become one of the most popular social media platforms across the world, however recent declines in growth persuaded the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter disclosed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After running a variety of tests over the past couple of months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, merely because there’s no need for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the other hand, experience squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After carrying out an assortment of tests to specific users, Twitter obtained valuable results and believed the 240 character limit would be advantageous for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. Additionally, users would now have the ability to readily fit their beliefs into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter doubled the character limit, users have experienced a higher level of responses which resulted in more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have smaller threads of conversations, because they can fit more information into a single message. Users with long threads of conversations revealed that it can at times be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more thorough information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the rise of firms using social media as a way to resolve customer service matters, customers can now communicate an issue in more detail on Twitter which is valuable for both the customer and the business, as communication is dramatically enriched. Prior to this change, many users would have depended upon other platforms like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media networks if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Although some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the clear majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Kalgoorlie by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertskalgoorlie.com.au

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s crucial that companies Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most commanding and influential company on the web, it’s indispensable for them to keep abreast of all the threats and opportunities that the internet produces. Hence, Google releases a variety of updates annually: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (basically every online enterprise), are aware of significant changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies have to be flexible and comply with new Google updates as soon as possible to ensure they aren’t adversely affected by these new releases.

The most significant Google update that has recently affected online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by virtually 50% of all online users, so it’s incredibly important that online providers implement the related changes as quickly as possible if they intend to reduce any unwanted consequences.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and credit card information (which is saved in a plain text file), they are vulnerable to phishing sites that can basically steal this information from customers that falsely believe they are supplying their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online providers that would like to secure their previously non-secured (HTTP) web pages, they must encrypt the information being imparted between their visitors and their web server by integrating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the distinction between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be remarkably difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Kalgoorlie by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au

Why You Should Have A WordPress Site

 

So, you’ve got a terrific business idea and you’ve decided you’re going to develop and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is very easy to use so you don’t have to be an expert HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you like. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Right now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress actually allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is immensely important so naturally WordPress has high security standards. Approximately one-quarter of websites are created on WordPress so hackers are continuously looking for ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak to the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://www.internetmarketingexpertskalgoorlie.com.au