If you’ve just developed your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly browsing for your services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s enormously complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.
It is very important to recognise that the weight of each variable changes as time passes, so Google will place more importance on certain variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great priority is placed on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a terrific start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.
- Mobile Optimisation
With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.
- Other Technical Aspects
There are many other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always transforming, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Kalgoorlie by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertskalgoorlie.com.au